Marketing & Strategy
Marketing & strategy at the intersection of emerging tech and culture
St. Petersburg, FL
London
Fifteen years navigating the collision of culture, commerce, and technology, from auction rooms to the growth engines of the world's largest social platforms, and back again.
My perspective began to form in the European art market before pivoting to art and marketing technology, drawn to the tension between institutions that are catalyst to change and the tools that force it. That curiosity eventually led to major platforms, Twitter, then Meta, where I worked at scale on marketing strategy and brand growth, and to Stanford GSB, where I deepened my thinking on how digital transformation reshapes cultural and creative industries.
Today I consult across a deliberately wide range of contexts: early-stage AI startups, research firms, cultural institutions. The thread connecting it all is a belief that the most interesting problems live at the edge of categories.
Go-to-market strategy, positioning, and brand-building for organisations at inflection points — from pre-launch startups to institutions rethinking how they reach new audiences.
Deep fluency in the art world — auction houses, galleries, art tech, and the unique dynamics of institutions navigating digital transformation without losing their character.
Contextual understanding of AI, platform dynamics, and the cultural dimensions of new technology — built from working inside major platforms and advising early-stage ventures.
Clear, confident writing and editorial thinking — from brand voice and website copy to investor communications and thought leadership. Plain language over jargon, always.
Essays and notes on art, technology, and the strange friction between them.
On slow institutions, the value of friction, and what the tech industry keeps misunderstanding about culture.
Coming soon
MarketingA decade inside major platforms taught me that what people call "engagement" usually obscures a more interesting question.
Coming soon
AIWhat AI-powered contextual targeting actually means for brands — beyond the hype, and beyond the fear.
Coming soon
More essays forthcoming — subscribe below to be notified.
Open to consulting engagements, advisory roles, and conversations about the art–tech–culture space.